The Challenge
In this case study, we showcase the astounding results we achieved for a leading immigration company based in New Delhi, India. Our targeted Instagram advertising campaign not only raised brand awareness but also generated a significant influx of quality leads for the company.
Challenges
- Optimize the dental clinic’s website for improved user experience and search engine rankings
- Increase organic traffic through effective SEO strategies
- Create high-quality backlinks to boost the clinic’s online presence.
The Solution
Step 1: Website Optimization
We started by conducting a thorough analysis of the dental clinic’s website. Based on our findings, we implemented several improvements, including:
- Redesigning the site for a more user-friendly and visually appealing experience
- Improving site speed and responsiveness on mobile devices
- Creating and optimizing website content with relevant keywords
- Ensuring clear calls-to-action for appointment booking
Step 2: Search Engine Optimization (SEO)
We conducted comprehensive keyword research to identify the most relevant and high-traffic keywords for the dental clinic. rankings.
- On-page optimization: Enhancing header tags, content, and metadata for better ranking
- Content creation: Crafting engaging blog posts targeting relevant keywords
- Technical SEO: Improving website structure, fixing broken links, and boosting site speed
- Ongoing optimization: Monitoring performance and refining strategies for continuous improvement
Step 3: Backlink Building
We focused on generating high-quality backlinks through various techniques, including:
- Guest blogging on reputable dental and healthcare websites
- Reaching out to local businesses and industry influencers for collaboration opportunities
- Engaging in dental forums and online communities to share valuable content and advice
- Submitting the clinic’s information to relevant local directories and business listings
Step 4: Local SEO and Google My Business Optimization
To ensure the dental clinic was easily discoverable by local patients, we optimized their Google My Business (GMB) profile and focused on local SEO strategies, including:
- Claiming and verifying GMB listing for accurate information
- Optimizing GMB profile with keywords, hours, and services
- Encouraging patient reviews to boost online reputation
- Incorporating local keywords in content for better local visibility
- Creating localized content targeting the local audience
The Result
Our comprehensive organic search strategy led to impressive results for the dental clinic:
- Organic traffic increased by 250% within six months
- The number of high-quality backlinks grew by 200%
- The clinic’s search engine rankings improved significantly, with several targeted keywords ranking in the top three search results
- New patient appointments increased by 180% within six months, as a direct result of the organic search efforts
Sutra Digital‘s SEO expertise helped the London dental clinic revitalize its brand, attract new patients, and significantly increase revenue through organic growth. Our multi-pronged approach demonstrated the power of a well-executed organic search strategy in the healthcare industry, and we look forward to helping more businesses achieve similar success.
